UM students win national advertising competition for second time in three years
The childhood game of Hot Cold, akin to Marco Polo and hide-and-seek, invaded 12 Walmart stores in June and helped win a team of aspiring marketers first place in a national competition. The 19-member...
View ArticleAdvertising Symbiosis: The Key To Viral Videos
Creating an online ad that goes viral requires more than mere entertainment. Thales S. Teixeira discusses the key to creating mega-hit marketing videos in this article, which first appeared on the HBS...
View ArticleFacebook hits advertising milestone: 1 million active advertisers
Facebook said on Tuesday it now has 1 million active advertisers globally who used the platform in the last 28 days, a milestone for the Menlo Park company that is seeking to revive its revenue growth....
View ArticleInnovation Beyond Advertising: Software Wins New Cannes Category
Innovation is a core business mandate, and at this year’s Cannes Lions Festival, it’s also the subject of a new awards category. At first blush, this new grouping seems like a lesser-defined catchall...
View ArticleCan BBDO Make Bud Light Advertising Awesome Again?
Anheuser-Busch InBev is getting back together with Omnicom Group in the U.S. The world’s largest brewer is hiring BBDO as lead agency for Bud Light domestically, while keeping line extensions such as...
View ArticleYahoo Japan Targets Mobile as Economy Spurs Advertising
Yahoo Japan Corp. (4689), operator of the country’s most-visited Web portal, expects economic growth and a consumer shift to mobile services to spur revenue gains as it targets advertising growth of at...
View ArticleSteal This Idea, a Campaign Urges
The goal of the initiative, called Creative for Good, is to make it easier to produce effective public service advertising campaigns on issues like health, education and the environment. Creative for...
View ArticleMemo To The Modern CMO: Let’s Give Up On Advertising And Do These 6 …
Everyone knows there’s enough change in marketing today to put corporations everywhere on edge, but there are a few big things happening that are providing a clear path to the future. One of them is...
View ArticleGeorge Lois and Lee Clow on the Simple, Complicated Future of Advertising
CANNES, France—Through talent or brute force, the artist will win. That was the message from George Lois and Lee Clow here Friday morning, as the advertising legends told war stories from their past...
View ArticleWhen It Comes To Advertising Agencies, Small Can Be Big
Recently, I wrote about the traditional pitch process in “The Pitch And Its Costly Blind Spot.” I pointed out that clients are missing out on some world-class talent because the smaller advertising...
View ArticleWhy mobile advertising must not stand alone
Jonathan Gardner is director of communications at Turn. It’s the corporate version of the founder’s dilemma: Rarely can a startup define an emerging market and also go on to lead in its space. Case in...
View ArticleThese Alternative Ads Might Save Display Advertising
BNETvideo on YouTube The death of the banner ad may not be imminent, but the rise of programmatic buying and demand for viewability have forever changed the economics of display advertising. As a...
View ArticleTechnology: The New Don Draper of Advertising
On a terrace at the Martinez Palace by the famous Croisette in Cannes, Heineken’s Jeremy Brook is recovering from one of the many big parties at the 60th Cannes Lions Advertising Festival. Brook, head...
View ArticleLeading National Advertisers That Have Split
Advertising Age Article Abstract From Abbvie to Zoetis Published: June 23, 2013 Completed and proposed splits among Leading National Advertisers from A to Z: … affiliate marketing
View ArticleBig US Advertisers Boost 2012 Spending By Slim 2.8% With a Lift From Tech
The 100 Leading National Advertisers spent an estimated $104.5 billion on U.S. advertising last year, according to Ad Age DataCenter’s analysis. … affiliate marketing
View ArticleQuirky ‘Dumb Ways to Die’ campaign sweeps advertising awards
SYDNEY | Mon Jun 24, 2013 1:10am EDT SYDNEY (Reuters) – An Australian public service ad campaign that became an internet hit for its black-humored list of reckless ways to die – such as “poke a stick...
View ArticleMagazines’ iPad Editions See 24% Ad Boost in Q1
“There’s real growth in marketers saying ‘Let’s move on, let’s go into this platform,’” said Chris Kevorkian, chief marketing officer at the MPA-Association of Magazine Media. … affiliate marketing
View ArticleBSkyB Suspends Facebook Advertising Over Offensive Content
British Sky Broadcasting Group Plc (BSY), the U.K.’s largest pay-TV broadcaster, has suspended its advertising on Facebook, after one of its ads was displayed adjacent to offensive material. “Such...
View ArticleJordan Case McGrath Handled Nestle, P&G and More
Patrick McGrath, founder of Jordan Case McGrath, passed away Saturday at age 79. … affiliate marketing
View ArticleViral ‘Dumb Ways to Die’ video picks up record number of advertising awards
An Australian public service ad campaign that became an internet hit for its black-humored list of reckless ways to die – such as “poke a stick at a grizzly bear” – has added to its luster by scooping...
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